Thank you to the over 350 attendees to Mobile Developer Day, Presented by Parse + Facebook, for joining us last week at Facebook Headquarters for the event! We wish everyone could have joined us for the educational day, but since that wasn't possible, we're happy to announce that the videos are now available below and at the Facebook Developers YouTube page.
The Parse and Facebook teams and speakers loved meeting current – and future – Parse and Facebook developers and we hope that everyone who came walked away with a greater understanding of how to build and grow their apps with the two platforms. After a morning of informative talks from Jocelyn Goldfein, Jason Russell, Christine Abernathy, Bear Douglas, Stephanie Shum, and Eddie O'Neil, attendees participated in a 4 hour hackathon that produced 32 awesome projects. We loved them all, but had to pick just 4 to win the day's prizes. The winners, who received free Parse Pro and Facebook Mobile App Ads credits at each level as well as iPad minis for the first place team members, were:
- Eat@ developed by Matthew Kuhlke, Chris Kung, and Ben Kim
- Opine developed by Dan Treiman, Peace Asukwo, Anas Alamoudi, Jay Chulani, and Ben Morrow
- Hive Here developed by Nik Kalyani, S. Sriram, Yahui Jin, and Prashant Khanduri
- Pictogram developed by Seth Piezas
If you weren't able to join us for Mobile Developer Day, we hope that some of you will be able to attend our upcoming December Parse Meetups in London, San Francisco, and Paris, or at one of our many events coming up in 2014. You can also see pictures from the events here and view the full videos from the day below.
Below is the full video series from Mobile Developer Day 2013:
Mobile at Facebook by Jocelyn Goldfein, Engineering Director, Facebook
Make it Sing: Designing for Mobile by Jason Russell, Product Manager, Rdio
Let's Build an App with Parse + Level Up: Making Your App More Powerful by Christine Abernathy and Bear Douglas, Developer Advocates, Parse
Grow & Engage Your Audience by Stephanie Shum, Product Manager for Mobile App Ads, Facebook
Sharing on Mobile by Eddie O'Neil, Product Manager for Mobile Platform, Facebook
We recently introduced a new design for the Like and Share buttons. We're seeing positive results from the new design and have started rolling it out to the Follow button and the Like Box plugin. We also are releasing a new iOS SDK with feature improvements and bug fixes, removing a policy change for Requests that was previously communicated and are updating our browser requirements for our JavaScript SDK. In addition, we have a new advertising campaign structure coming to Facebook in 2014.
New design for the Follow button and the Like Box plugin
Similar to the Like and Share buttons, the Follow button and the Like Box plugin will also be updated with our new design as follows:
For more details, visit our documentation for the Follow button and the Like Box plugin.
iOS SDK 3.10
We're releasing an updated version of our SDK that includes several feature improvements and some bug fixes to enhance stability. These include:
- Updated FBSession to receive permissions granted to your app at the time of login without requiring a permissions refresh. This enables your app to more reliably detect the current permission state of your app. This applies for any login flow except the iOS 6+ integrated authentication.
- Ability to set the selection property of the FBFriendPickerViewController that makes it easy to pre-select friends.
- Ability to set the login behavior for the FBLoginView control.
For more details and a list of other updates in this release, visit our change log. You can download the SDK here.
Removing policy change for "Select All" and "Pre-Select"
We are removing our previously announced policy change regarding select all and pre-select for Requests, which was set to go into effect on January 8, 2014. We may revisit this policy change in the future, but will also work on other ways to improve user engagement and sentiment for Requests.
Changed browser requirements for the JavaScript SDK
In order for the JavaScript SDK to be able to communicate with Facebook, we now require either native support for HTML5 postMessage, or support for Flash, minimum version 8.0.24. As part of this change, we are no longer supporting the use of the channelUrl initialization option to provide a fallback mechanism.
Campaign structure updates: a better way to organize, optimize and measure ads
We recently shared an update with Facebook Preferred Marketing Developers (PMDs) about a new campaign structure coming to Facebook in 2014. This new structure will make it easier for advertisers to organize, optimize and measure the performance of their ads by introducing a third level to our current campaign structure. The updated structure will include levels for campaign, ad set and ad.
We'll bring these features across all our client-facing ad interfaces in the first half of 2014 -- including the Ads Create Tool, Ads Manager, Power Editor -- and third-party client-facing ad interfaces built by PMDs, FBX partners and Mobile Measurement Partners. These changes won't affect advertisers this year.
Here's what advertisers will be able to do after the update:
- Specify a campaign objective to make all of its ads serve that objective, and to improve optimization and reporting.
- Use multiple ad sets, each with their own budget and schedule controls, to optimize spend and delivery within each audience segment or placement.
- Get better control and aggregate stats, including total reach, at the campaign level.
We'll provide additional details as we get closer to launch. Until then, please remember that these changes will not affect advertisers this year.
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