Here are all the posts from the Developer Blog in the last week.
 | Thursday, December 19 at 9:00pm |
Games and apps can now give Facebook users a taste of what it's like to use their app by adding videos to their App Details page in App Center. As the number two source of installs on Facebook, App Center is a great place for users to discover and start playing your game. Videos will automatically start playing without audio when people land on your App Details page on Facebook.com, giving them a way to instantly experience your game.
How it works
Adding video to your App Details page is simple. Developers can submit videos for review in the App Dashboard under the App Details tab, just as they do for other image assets. Please review the App Center guidelines for video submission criteria. After your video is approved, it will be added to your App Details page.
You can even customize your video for international audiences by adding other versions of it for different locales. Those videos will be shown to people who have set their preference for that locale in their profile settings.
Get started
Already, people can see videos on the App Details pages of games, including Baseball Heroes, Candy Crush Saga, ChronoBlade, KingsRoad, Marvel: Avengers Alliance, and Words of Wonder. Get started by uploading a video of your app today.
 | Thursday, December 19 at 2:30am |
New Cross-Platform Unity SDK Case Study
With only a few hours of development work, Flying Monkey Interactive integrated Facebook's Unity SDK into their game, Strangelings, on iPad and brought the game to Facebook canvas, where over 260 million people play games monthly. By providing a cross-platform experience and using Facebook Login, requests and Open Graph, Strangelings increased user acquisition and substantially broadened its player base. Learn more about how the Facebook SDK for Unity was a game changer for this indie developer in our new case study.
Updates to iOS Developer Center and Sample Apps
We have completely re-written our iOS Developer Center and consolidated multiple articles into major topics such as Login, Sharing, and more to make it easier for you to navigate. We have also developed sample apps for these topics on Github and added a few new tutorials. Visit our new iOS Developer Center today and please feel free to leave any constructive feedback that you have in the comments.
 | Wednesday, December 18 at 11:00pm |
Mobile app ads for engagement and conversion offer you an effective way to keep users active within your apps. Today we are releasing three feature updates to make it even easier for you to create mobile app ads, reach existing users, and drive people back into your app.
First, you can now create mobile app ads for engagement and conversion from our Ads Create tool, offering a simpler way to set up engagement campaigns. This will roll-out over the next week. You still have the option to use Power Editor or a Preferred Marketing Developer depending on your advertising needs.
Additionally, we are making it easier to reach your existing app users with a more automated audience creation process. Now, if your application is measuring installs or app conversions with the Facebook SDK or a Mobile Measurement Partner, you can easily reach people who have installed your app by checking a box. While setting up ads, you simply check the "target people who have installed your mobile app" option when selecting your targeting and you will then see an estimate of the ad's audience size.
Finally, we have simplified selecting your ad destination. For an iOS app, you will need to have already excluded people who have your app installed. For an Android app, you will need to have already registered your class name on the Facebook developer site. You can then choose to launch your app from a mobile app ad for engagement without providing a deep link. When creating your ads, you can choose "launch app without a deep link" so that your mobile app ad for engagement will just open your app when clicked.
For more information on the required setup beforehand and how to use these features, please see our updated mobile app ads for engagement and conversion tutorial.
We are already seeing early success stories from developers like lifestyle app YPlan, who saw a 20% increase in paid event bookings and 215% ROI with mobile app ads for engagement. Entertainment app developer Movile realized a 60% lower cost per app purchase than other channels and its engagement campaigns on Facebook drove 16% of its premium subscription conversions for iOS users.
We will look for ways to continue improving our mobile app ads so they are easier to use, and provide even better ways for marketers and developers to reach their goals.
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