Thursday, June 8, 2017

NECA Special

Electrical Solutions
An ES Group, LLC Publication

NECA 2017 Special Promotion

Reach NECA Attendees through Print, Geo-Fencing, & Digital Marketing

We just started working on our NECA issues for the fall. These issues will have bonus distribution at NECA 2017 show held this fall. We are currently offering a 4 month program (July, August, September and October issues) that will maximize your advertising dollars during a crucial buying time. The program involves the print and digital publications as well as our new targeted digital marketing campaign.

The targeted digital marketing campaign includes a special opportunity to geo-fence NECA attendees. We will set up a virtual geographical fence surrounding the trade show building for the week of the show. Attendees who walk into that building with a GPS enabled device (cell phone, tablet, laptop, etc.) will be captured. You will then be able to directly target the prospective buyers with display ads sent directly to their device who are looking to buy at the show and for 30 days following the show!

We currently have the following 4 month packages available:

Geo-Fence NECA and Target them with Digital Ads During and After the Show - FREE
4 months of Targeted Digital Impressions* (Ads sent to their device) - billed monthly $600
4 Full Page 4/Color Ads - billed monthly $1019
400,000 targeted digital impressions* using the following tactics: keyword targeting, site re-targeting, search re-targeting, contextual targeting, geo-fencing, event targeting, and geo-targeting
Full-Page 4/Color ad in July, August, September and October Print Issues
Full-Page 4/Color ad in July, August, September and October digital & online issues
Featured Exhibitor on our Website through the end of NECA
Featured Exhibitor Email Blast sent to past attendees of the show

Total Savings ~ $12,519 Total Investment ~ $6476 Billed Monthly $1619


Geo-Fence NECA and Target them with Ads During and After the Show - FREE
4 months of Targeted Digital Impressions* (Ads sent to their device) - billed monthly $600
4 ½ Page 4/Color Ads - billed monthly $594
400,000 targeted digital impressions* using the following tactics: keyword targeting, site re-targeting, search re-targeting, contextual targeting, geo-fencing, event targeting, and geo-targeting
½ Page 4/Color ad in July, August, September and October print issues
½ Page 4/Color ad in July, August, September and October digital & online issues
Featured Exhibitor on our Website through the end of NECA
Featured Exhibitor Email Blast sent to past attendees of the show

Total Savings ~ $7,839 Total Investment ~ $4776 Billed Monthly $1194

Please give me a call or email me right away so we can discuss the details. We have a limited amount of positions we can offer.
This is something we could never offer before!

Steve McClintock
515-574-2354
SteveM@ES-Pub.com

Electrical Solutions | PO Box 893 | Fort Dodge, IA 50501
515-574-2354 | 515-574-2248 | FAX 515-574-2237

*Targeted display advertising

What is Targeted Display Advertising?
It allows you to reach your potential & existing customers with laser focused digital advertising. We can deliver ads to users based on their browsing history. This is an impressions based campaign that uses the following tactics:
Keyword Targeting: Keyword targeting targets users viewing content relevant to what you offer based on specific words and terms.
Site Re-targeting: Site Re-targeting is marketing to those who have been to your website.
Search Re-targeting: Search re-targeting allows you to target users who have recently searched keywords and phrases relevant to your brand.
Contextual Targeting: Contextual targeting allows you to target your ideal consumer based on habitual tendencies.
Geo-fencing: Geo-fencing is a location-based service that sends messages to smartphone users who enter a defined geographic area. We can geo-fence any trade show, convention, association meeting or even a competitor's location.
Event Targeting: Re-target prospects that were captured during a specified event for up to 30 days following the event.
Geo-Targeting: uses IP addresses to match the geographic location and target addresses mapped to a country, state, city, zip or a specific



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